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Paying tribute to Bloomsbury’s free-spirited past and the beautiful architecture of the Principal Hotel, its bar has been named after Charles Fitzroy Doll, the designer of the building in 1898. Fitz’s is a luxurious emporium of escapism with a curated cocktail list by Sean Fennelly, formerly Milk & Honey. The sumptuous fabrics and rich hues of the venue adds a Byron-esque decadence. Nibble on bone-marrow croquettes while enjoying the extensive cocktail list to the backdrop of the stunning bar.

The Principal Hotel,

Bloomsbury, WC1B 5BE

Mon – Sat: 4pm – 1am

Sunday: 4pm – 11pm


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